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Author: Kelley Robertson

As a business owner, I receive my share of sales calls in a given month. More often than not, Iím away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a few of the common mistakes I notice and how you can correct them.

Mistake #1 ñ The message lacks focus or clarity. You are more likely to receive voice mail today than actually connect with the person you are trying to contact. That means you must be prepared to leave a clear, concise message. Business people are too busy to listen to a lengthy message that is not focused and you lose credibility if you cannot state your objective without rambling. The average executive in an organization receives dozens of calls every day and many of them are from sales people trying to sell a product or service. If you ramble on, your prospect will probably press delete without listening to the entire message. Keep the message brief and to the point. Plan what you are going to say BEFORE you call so you are prepared.

Mistake #2 ñ The message is difficult to unders....[MORE]

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